Mill Media

Progress against target

Mill Media

All seven titles combined

Stories leaderboard

What's driving growth

Filters run on publication date — "past 7 days" shows stories published in the past 7 days, not older stories that picked up signups this week.

free signups paid conversions comments under 10 combined — worth a look (5 for Monday briefings)
Free signups come from Ghost signup events; paid conversions from Stripe checkout attribution — this only covers stories with a matching attribution record, roughly a third of all paid subs, so "Paid subs" here means the top stories by attributed paid subs, not all paid subs. Event emails are excluded from this list and from the publish board; tag them Events in Ghost to be sure they're caught.

Publish board

What we've published and when

Each dot is one emailed post, positioned at the local (BST) hour it went out. The bar is the title's median. Event emails are excluded.

open rate